When Evan Spiegel and Bobby Murphy first went live with Snapchat in the App Store in , it was a disappearing photos app made by college kids that *definitely wasn't* clover promo code for sending nudes. As of its tenth birthday this month, it has over 280 billion daily pages plus a stable of Content from media brands and influencers. Its products have inspired ephemeral sharing copycats galore, and investors currently think parent company Snap, Inc. is worth over $100 billion. What a decade!
It hasn't all been smooth sailing, though, for the "Camera Company," which was the puzzling way Snapchat branded itself when it recorded for the IPO in 2017. Early scandals, owing, in part, to the company's founding by a literal frat boy, will always be part of its history. Employees have continued to feel the aftershocks of those early tremors, and the consequences of operating in a white- and male-dominated tech industry, for years.
Since the creative as the Snap could have been, it recently revealed that it's not exempt from answering a similar question while the virtually any social network startup: You can organization stay relevant whenever other company is competing getting users' attract?.
In the the top and more than natural, Snapchat is focused on playfulness, and you will communicating with family relations without any be concerned out of creating an electronic digital term. But could it give those individuals founding beliefs of the future while training from the problematic times in past times?
High: Turning social media on its lead by the inventing a disappearing images application
Snapchat's first value proposition is still one of its strongest: Give people a way to send photos to their friends (and, later, messages and videos), that disappear. Brand new lore goes that ousted co-founder Reggie Brown (more on him in a second) thought of an app that would let users send self-deleting photos during a conversation about sexting. The earliest version of the app was designed to minimize the ability of users to take screen grabs. It also added the whimsical (or, juvenile?) ability to draw and write on top of those photos.
Low: Fratty vibes and you may fratty corporate community
Today, Snapchat's business goal report claims the fresh application "empowers individuals to express themselves, reside in when, understand the world, and have fun together with her," that will be the well and you will an effective. In comparison, in , the first go out having a great Wayback Host picture for Snapchat, Snapchat exhibited the fresh new app as, better, basically just what the early profile will have had you would imagine about it: packed with pictures of very young adults inside very little (or no) outfits.
And then there's the story of Reggie Brown. Brown was one of Spiegel's Kappa Sigma brothers at Stanford. After the purported sexting convo, Brown says he took the idea of a deleting photos app to Spiegel. The pair then brought in Bobby Murphy for his coding prowess. Soon after, Murphy and Spiegel left Brown in their dust as they moved to LA and officially launched Snapchat. In 2013, Brown prosecuted the Breeze bros for not giving him credit for his intellectual property. Snap settled the suit in 2014 and acknowledged Brown's role as the originator of the "deleting photos app" idea. The company's 2017 IPO revealed Brown got nearly $158 million.
The Ghost of Reggie Brown wasn't the only relic of Spiegel's Kappa Sig days that clung to Snapchat. Just as Snap was gaining momentum as a grown up company profiled by the likes of the New york Moments, Gawker published a bunch of Spiegel's emails about parties and goings on at the fraternity, involving – most infamously – a stripper pole. He's CEO, b*tch!